"A really important thing, next to the sound and the look, was to create an audience, not to cater for one. And to enjoy life."
"The success of the Ants has been due to television, to the national press, and to colour magazines like Smash Hits and Flexipop. That represents, I think, a revolution in the music industry because we were hated by the official music press and yet we have still become the most popular group of the 80's."
"I think the Dirk Wears White Sox album was arty, though a good album compared to what was coming out at the time. The topics on it were - shall we say - beyond the grasp of a lot of people that were listening to the group"
"And I maintain that the audience is the most important consideration. And once you think you are above your audience, then that's the time to seriously re-consider your career."
"Somebody could have got into the Ants at 15 and they would be 19 now! And I can't honestly look people in the face and say: 'I expect you to adhere to everything I do and say for five years'" (well...I've liked Adam for 16 years...)
"I think that sex is the last great adventure left! The thing is that if you're too aware of it - and you try to be sexy - it usually ends up not being sexy."
"I always worry that when I put a record out it's going to be a miss. 'Cos I've had misses. There's just no words to describe that feeling when a record doesn't make it. The fact that they became hits later didn't affect that at the time."