Consider these few examples... taken from the experience of other "average" people (or at least, they thought they were average)...
1. A housing contractor, considering semi-retirement, is looking for an easier line of work. E-publishing sounds interesting, but he's spent his entire professional life with his head in blueprints. What could he possibly have to offer as an author? Hello? He's a walking gold mine to any homeowner or potential homebuyer! Like very few others on this planet, he knows what contracting scams to watch out for... how to get lumber at cost... traps to avoid... checklists galore for doing just about everything in home construction... and much, much more. Sell it, fella!
2. A middle-aged woman is looking for an income stream that she can pursue from home, because she spends a lot of time taking care of her parents who live with her. She knows she has the energy and interest to become an e-author, but what to write about? What to write about??!!! She knows more than 99% of the population does about living with and caring for elderly parents -- and with today's aging population, that's a book market that's growing daily!
3. Where have you traveled, what did you learn, and what mishaps can you help others avoid? Yes, there are already hundreds of travel books -- but who needs a huge book on an entire continent when they're only visiting the locale you know so well? For that matter, who knows your own city better than you? Wouldn't you love to show it to tourists and business travelers yourself? Do it! Twenty-seven years old and like to bar-hop? Create your ultimate insider's guide to the best spots in town.
4. What problems have you faced, or what mistakes have you made? How did you solve or fix them? What would you have paid to avoid them? What did you learn? Present and promote your knowledge properly, and others will pay to learn from your experience.
Still looking for your own example for this list? There are so many possibilities that the mind boggles. Make Your Knowledge Sell!
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