VIGNETTES ON BOTH SIDES OF THE PACIFIC 

CITIZEN OF THE WORLD
CHINESE VOCABULARY
NEGOTIATING WITH CHINESE
GUANXI | RELATIONSHIPS
FACE- AN ASIAN CONCEPT 
WHO ARE REAL CHINESE?
CHINESE DIASPORA
ASIAN VALUES
LARGER

Our Audience
The Case for a Focussed Approach to Marketing to Chinese of the World
 
  Millions (000,000) Percent of
Asia 50.3 91.3
Americas 3.4 6.3
Europe 0.6 1.1
Africa 0.1 0.2
Oceania 0.6 1.1
Sub Total 55.01 Outside Asia
 
Total Chinese
in the World: 1,055,000,000



My boss, Richard Li was the tycoon who taught to me the concept of "Leapfrogging" in the early 90's.  China is a consumer audience of 1.2 billion people and India has 800,000,000 people.

It should come as no surprise then that a poor country like China might leapfrog wealthy countries like the United States and Britain and adopt new technology.  The Asian telecom market is good example - fast-growing Asian markets adopted cellular technology at a faster absorption rate than their western counterparts who had telecommunications infrastructure.

Asians generally like gadgets and are quick to try out new technology.  They especially are keen about electronic gadgets.  Wasn't  part of Japan's success their own domestic fascination with technology , TV, radios, CD's?

Chinese list Shopping in many surveys as their Favourite Pastime.  Should it ever become an Olympic event, I'd bet on the Chinese to win!   The Chinese version of Yuppies is Chuppies and in every appropriate Tai-Tai's (same as Ladies who Lunch in the West) wardrobe should include a conspicuously large diamond ring, full-length dark mink coat and a designer purse (preferably Prada, or Gucci) while the Chuppie Pups weaned on Baby Dior or Versace for kids. 

Nowadays I find in some mainstream North American malls, Chinese shoppers roaming the aisles at 10:00 pm; memories of days at Pacific Place or Causeway Bay in Hong Kong where nearly a million people shop daily.    Parco Bugis Junction, the shopping centre in Singapore which was my first valuation assignment for the Chief, reported being visited by 60,000 people per weekday and 70,000 per day on weekends last year.   - by Andrea Eng

 

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