Intelligence Online | ASIA
Chinese "Hero" takes aim at world box office
HONG KONG (Reuters) - Assassins will emerge from the mists
of ancient history later this year in another Chinese assault on the
international box office.
"Hero", a martial arts movie about a man
protecting his emperor from killers more than 2,000 years ago, follows the
lead of Academy Award-winning "Crouching Tiger, Hidden Dragon" in
seeking an international audience well beyond China.
Made for around $15 million, "Crouching Tiger"
was the first non-English movie to gross more than $100 million at the U.S.
box office -- raising the international status of Chinese-language films and
sparking a new craze for martial arts films.
"Hero", a Chinese-language movie made with a
budget of $31 million by acclaimed Chinese director Zhang Yimou, is also
seeking to attract international audiences.
"We have wanted to shoot a film with a story that
foreigners will understand, and to enable them to understand why Chinese are
so infatuated with martial arts," Zhang, speaking in Mandarin, told a
news conference in Hong Kong.
"The tempo, action and scenes, and so on cater to
international tastes."
Critics have already suggested that "Hero", in
which action star Jet Li battles three assassins who aimed to murder a
notoriously ruthless emperor, could match the success of "Crouching
Tiger". Zhang has more modest aims.
"It was extraordinary for "Crouching Tiger,
Hidden Dragon" to get so many nominations and awards. It was a miracle.
I don't think history will repeat itself. Miracles won't repeat," said
Zhang Yimou, a two-time Venice film festival winner.
Zhang says the success of "Crouching Tiger" has
boosted investors' confidence in Chinese movies and made it easier for him
to seek the HK$240 million ($31 million) funding for "Hero".
By comparison, the average U.S. studio film costs nearly
$50 million to produce with another $31 million spent on marketing.
"Hero" also features "Crouching Tiger"
princess Zhang Ziyi, Cannes Film Festival best actor Tony Leung, and Berlin
Film Festival best actress Maggie Cheung.
Cheung and Leung play two of the assassins while Zhang
Ziyi is cast in the more lowly role of a servant in the historical epic, set
in a period of warring Chinese states more than 2,000 years ago.
Director Zhang has hired three offshore companies -- two
in the United States and one in Australia -- to do the post-production work
and computer effects for "Hero".
"We want to get the best and strongest
companies," he said. "Today, mainland Chinese computer technology
and special effects are not up to international standards." -
Carrie Lee Yahoo!
3 August 2002
