Product Development &
Marketing Laboratory 2 (Marketing Research)
Key
Question
1.4 Will the new line of
deodorant for children be profitable?
Sub-Question
1. How many children have odor problem?
Research Method
1.11Research from medical need to
difference regions especially those tropical area where sweating
cannot be avoided.
1.12 Interview medical practitioners/expert
1.13 Search medical report from internet
1.14 Provide free sample and follow with
questionnaire to check the opinion from users to see whether they
will consider this new product to substitute for what they currently
using.
Sub-Question
2. Is there any similar
products in the market?
Research Method
1.21 Supermarket Survey
1.22 Phone Survey
1.23 Check the internet shop for the similar product
Sub-Question
3. What is the buying power of
the young children?
Research Method
1.31 Rely on their parents, this can be reflected
from the sales of similar products
1.32 Check market prices from similar products
Sub-Question
4. How to promote the new product? (Before
using the advertisement)
Research Method
1.41 Benchmarking to the similar products and
determine the strength to this new products
1.42 Check from similar products to compare the most favorable
packaging style for children