| Product Development and Marketing Laboratory 7 |
| Evaluating e-Marketing Websites |
| Need Recognition | Reasons |
| http://www.retailspty.com.hk/mediko-index.html | This web site use some true examples and experience to reminds customer for advertising. |
| http://www.longfar.com.hk | This web site invites popular artists to introduce their product. |
| http://www.honding.com.hk | This web site use many information and experimental case to increase customer's image. |
| Information Search | Reasons |
| http://www.citybus,com.hk | This web site provides bus routes suggestion to user. |
| http://www.ypmap.com | This web site provides many difference categories to user for search . |
| http://www.yahoo.com.hk | This web site provides a powerful world-wide search engineer for user research. |
| Evaluation of Alternatives | Reasons |
| http://www.consumer.org.hk¡@ | This web site provides many analysis results for difference product & services in each month. |
| http://www.hkgolden.com/ | This web site provides many quotation and difference new introduction products to user. |
| http://www.fortress.com.hk/ | This web site provides difference products and specification for their sales product. |
| Purchase Decision | Reasons |
| http://www.sis.com.hk/¡@ | This web site provides a clearly prices for their products and specification. |
| http://www.pizzahut.com.hk | This web site provides a the contact number for each branch and introduce their new product. |
| http://www.i-control.com.hk | This web site provides a clearly profile for their products. |
| Post-Purchase Behavior | Reasons |
| http://www.microsoft.com/ms.htm | This web site provides some trouble-shooting service for their user. |
| http://www.gv.com.hk/ | This web site provides some information updating for their customer.¡@ |
| http://www3.corel.com/ | This web site provides some new information and graphical object for customer updating. |