Fur quality is worth 7 of the 100* points alloted for the Holland.
As with any mammal, a glossy coat of fur indicates good health. There is no difference with a rabbit. A Holland's coat should be about one inch in length. This causes the hair to gradually fall back into position when stroked from the tail towards the head. This type of fur is called "rollback". If the hair is too short, it will snap back into place too quickly; too long and it may have to be petted back down. An appropriate texture is important as well. Coats that are harsh, too soft, or wooly feeling are undesirable. A Holland's fur should be nice and thick, thus exhibiting good density. The number of hair shafts in a given area is what determines the density of a rabbit's coat...just remember "the more, the merrier". A prime coat will be even in length all over the body and be free from stains and sun damage. A good coat is primarily genetic in nature but there are factors involved, such as weather conditions, feeding programs, and general care. It is best to protect your show bunnies from direct sunlight and neighbors who have a tendancy to spray urine...both of these will damage a coat and can easily cost the animal a placement on the show table.
*Quote taken from the "Standard of Perfection" authored by the ARBA.