1969 - MR FREEDOM
Leopard-print hot-pants, star-spangled kipper ties, unisex butcher-boy caps, T-shirts with classing satin appliques of sundaes and rockets and Mickey and Minnie and catch-phrases of period like ´ Slip it to me´ . Mr. Freedom was halfway between Bash Street and Disneyland: no comic-strip image was too kitsch or too childish, no colour combination ws too garish. Customers, at one time, were greeted by a giant stuffed gorilla dyed fun-fur blue. Confident Cockney Tommy Roberts claimed he´d inspired Saint Laurent´s tarty 1970 look. He moved to even flashier premises in Kensington, went bust like Biba.