| mapHolland | holland1| | holland2 | holland3 |
| mistakes | typecompany | businessplan | marketingplan |
| fiveps | registering | permitsdiplomas | taxes |
| summingup | perception |
http://www.kvk.nl
http://money.howstuffworks.com/marketing-plan.htm
(Go to Marketing Mix Strategy)
Recommended site for advertising agencies: www.eaca.be
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1. Place (location of your company)
· What are the three aspects to consider when choosing
a place to open your company?
· Is it a good idea to locate your business in a run-down
(bouwvallig) building? Explain
· The street is narrow and there is no parking space nearby.
Why is that bad for business?
. There is no other (wholesale) company doing the same
kind of business in the neighbourhood. Why is that
also bad for business?
2. Product
· It’s not enough just to describe the product itself, what do
you also have to mention?
3. Price
· Customers don’t always go for the lowest price. What is the
other aspect of the product they consider when buying?
4. Promotion
· You advertise baby products with a sexily-dressed woman.
Why would this not be suitable according to the advice
given under promotion
5. Personnel
· What was the advice given in Slide 5, number 4?