Competitive companies such as yours deploy an arsenal of marketing communications tools in the fight for revenues.
There are times, however, when your company's interests are best served by conveying more information than is possible in a short press release or a one-page handbill.
Especially if your products or services are complex, or based on a science such as Information and Communications Technology or Healthcare.
If you need to tell more to sell more, consider INFORMATIONALS.
INFORMATIONALS?
INFORMATIONALS are traditional and online media admirably suited to imparting more information.
INFORMATIONALS target people who must read such as decision makers and high value customers.
INFORMATIONALS enhance the credibility of their users by focusing on factual editorial content.
INFORMATIONALS:
* Exploit a traditional but ignored avenue for marketing a company, its products or services
* Promote a company to a higher value readership.
* Add another facet to a company's marketing communications campaigns.
* Seize reader attention with its focus on significant information rather than visual gimmickry
* Feed the mind to trigger a decision favoring a company, its products or services
JUST WHAT ARE INFORMATIONALS?
INFORMATIONALS consist of Special Reports, Supplements, Feature Length Stories, Newsletters, Annual Reports and other mass media tools that communicate information in longer form.
These ignored tools build on the established but obscure truth that PEOPLE WILL READ LONG STORIES if hooked by delightfully written information.
The trick is to inform in abundance and entertain in style.
And by respecting their readers' intelligence, INFORMATIONALS reveal their users as quality organizations providing exceptional products or services.
INFORMATIONALS ARE MY BUSINESS
Providing the editorial content demanded by INFORMATIONALS, however, is a job that needs someone who makes knowledge his business. And who realizes that expert knowledge comes only from experts.
My job is creating INFORMATIONALS.
My current INFORMATIONALS include some 20 special reports on a broad array of topics written for and published by the American Chamber of Commerce of the Philippines and the European Chamber of Commerce of the Philippines.
It also spans over 20 newsletters and an array of printed INFORMATIONALS including very informative brochures on healthcare and information heavy reports on Asian telecommunications.
You can see a sample of one of my published INFORMATIONALS at www.oocities.org/peftok/trainsagain
Let's work together so your company can PROFIT FROM THE POWER OF INFORMATIONALS.
Yes, you can achieve more by saying more. Let's talk.
Art Villasanta
Email: artthincs@yahoo.com
