Recall Ventures

Strategic Marketing Planning

A Strategic Marketing Plan fundamentally differs from a Business Plan as it looks in depth at the Marketing function. Its similarity is the "strategic" element - in particular linking objectives, strategies and tactics together with measurements, monitoring and controls to ensure thorough implementation. The main areas covered in a Strategic Marketing Plan include the following Marketing mission Marketing audit Market segmentation Positioning strategies Marketing mix Product and branding strategies Pricing strategies Channels of distribution Advertising strategies Sales promotion strategies Internet marketing strategies Trade show strategies Public Relations strategies Overall marketing objectives and strategies Marketing tactics, time scales and responsibilities Marketing budgets Monitoring and control procedures Implementation methods However, a plan on it's own can often lead nowhere, and we recommend external and objective assistance from us in implementing the plan.

In order to convert ideas into strategies, and strategies into action, we recommend a structured Strategic Marketing Plan. This would include a full evaluation of clients and competitor analysis, product and pricing strategies, market segmentation and positioning strategies as well as clearly targeted promotional, exhibition and PR activities. Marketing can be very cost effective provided it is focussed properly, and the Strategic Marketing Plan provides that focus.

" ....invaluable professional support, value added partnership,excellent business advice which my company scales on..."            MD, security company

For more information, please contact us at :

Recall Ventures 2, Changkat Kenari 2, Sungai Ara, 11900 Penang Malaysia. Tel: 604-6592406 Enquries Hotline : 012-4775586 Email : Sid2338@yahoo.com    Fax: 604-6460130