Starting out as Poloroid in 1994, the band released their debut single,'100 Degrees', but threats of a lawsuit from the Polaroid camera company led to the name being changed to Inaura. They were mentioned initially in the music press as being part of the 'Romo' scene that gained extensive support from Melody Maker, but this was unfair and inaccurate as the band had more depth and intensity than any of the other artists involved (except the scene's unsung heroes, Orlando). One suspects the only reason for their inclusion was that there really wasn't much of a scene at all, and they used synthesisers just as much as they used guitars.

EMI were impressed enough to sign them, and gave them a £500,000 advance to record their debut album, and an equal amount to record some videos in Hong Kong and L.A. to accompany the future singles, 'This Months Epic', 'Soap Opera' and 'Coma Aroma'. Unfortunately, the A & R man who signed them was sacked by EMI and the band were left with an album that their label did not understand or wish to release. They left with the album tapes, and eventually released their masterpiece on indie ORG records in 1997.

What EMI had given away turned out to be an incredible blend of differing styles across 11 tracks,  with nearly every one a potential single. Comparisons have been drawn to such diverse artists as Nine Inch Nails, Pink Floyd, Suede, Primal Scream, Duran Duran, U2 and Radiohead, and it should also be mentioned that most tracks also show an obvious 'trance' influence from the mid-'90's dance scene (indeed, 'Coma Aroma' was given an Oakenfold 'Perfecto' remix whilst the band were still at EMI).

Sadly, the band were disillusioned by their major label experience, and by the time ORG records had stepped in to help them they were suffering from artistic apathy and soon gave up altogether.


IF YOU LIKE THESE, YOU'LL LIKE INAURA:  Primal Scream, U2, Pink Floyd, Janes Addiction, Nine Inch Nails, Duran Duran, Gary Numan, Suede, Radiohead, Rico, Paul Oakenfold, Grace, David Bowie, Pop Will Eat Itself.
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