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Susanne Bartsch BIO BY NICKY LONDON |
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Susanne Bartsch arrived in New York in 1981 with 13 years of London’s creative connections concerning antiques, fashion & music. The Swiss eccentric opened two innovative boutiques in New York’s hip SoHo district. The Bartsch boutique on West Broadway was known for its unique décor and popularity with the fashion press and clothing connoisseurs. At that time the Bartsch Boutique was carrying designers such as Rachel Alburn, Leigh Bowery & John Galliano before anyone else. The Bartsch Boutique was also known for its cutting edge fashion shows called “New London in New York” and responsible for creating a strong street fashion movement in New York. Susanne’s fashion shows enlightened the public of her Ziegfeld-like showmanship. Following her successes she then took the show to Japan which brought more buzz to her ever growing audience. In 1987, Susanne started her weekly club night Savage which was the hit of New York. A Mardi Gras-like atmosphere, multi-level entertainment with non-stop dancing freak show was pure genius. Host Kenny Kenny at the door and Big Sue spinning music the energy reached a fever pitch. Bartsch single handedly re-invigorated Manhattan’s nightlife mixing uptown and downtown, gay and straight, beautiful and artistic and people from all races. Concerned and frustrated over the loss of many friends to AIDS, Susanne created “Love Ball 1” in 1989. Inspired by drag balls in Harlem various categories were created for houses, artists and drag queens to compete for honorary possessions of trophies by world renowned designers. For the first time this culture involving dance/vogueing/presentation and styling was introduced to a national audience. After the success of this event Bartsch created several more Love Ball parties including the hoppening at the Playboy mansion in Los Angeles and the Balad de L’Amour in Paris at the world famous Follies Bergere. She raised a total of $ 2.5 million for direct care of AIDS patients. From Armani shows in Milan to events for clients such as Dewars, Fashion Council of America, Ian Schrager Hotels, Barney’s New York, Sony and many others Susanne remains the producer of the moment. She has earned the title “Queen of the Night” creating excitement and energy at her worldwide events. www.myspace.com/susannebartsch BARTSCHARAMA@aol.com |
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