Capri Advertising

This original Capri ad appeared in both 2-page and 3-page versions in late 1987, to announce the introduction of Capri.

Today, you'll discover the slimmest cigarette known to woman.  And tomorrow you'll wonder how you ever smoked anything else.New Capri 100's

 

The next ad campaign (early 1988), a decidedly winter-time look, declared Capri as "The Slimmest Slim in Town".

The Slimmest Slim in Town! The Slimmest Slim in Town! The Slimmest Slim in Town! The Slimmest Slim in Town! The Slimmest Slim in Town!

 

Late 1988 saw the arrival of the "the slimmest slim!", with bold colors, the Capri name in the font we all know and love, and often a full-size picture of the Capri pack.

Capri - the slimmest slim! Capri - the slimmest slim! Capri - the slimmest slim! Capri - the slimmest slim! Capri - the slimmest slim!
Capri - the slimmest slim! Capri - the slimmest slim! Capri - the slimmest slim! Capri - the slimmest slim!

 

The next campaign incorporated the term "Super Slims".

Capri Super Slims Capri Super Slims Capri Super Slims Capri Super Slims Capri Super Slims Capri Super Slims

 

The first ads for Capri 120s, in 1991. If you noticed that the filter design in these ads looks like the filters found on Capri 100s, it's because the first Capri 120s (during test-marketing) had a design similar to the 100s.

Introducing the Super Slim in a Super New Length A Super Offer on a Super New Length

 

Later ads for Capri 120s, which now featured the lower-case Capri name in the popular Futura Extra Bold font.

New Sleek Capri 120's New Sleek Capri 120's Exquisite Capri 120's Luxurious Capri 120's

 

A rare "combination" ad showing both Capri 100s and Capri 120s.

Sleek and Chic!

 

The Capri Ultra Lights Ads

New Capri Ultra Lights New Capri Ultra Lights

 

The series of "A Taste For the..." ads

Sophisticated! Fresh! Contemporary! Daring! Intriguing!
Brilliant! Intriguing! Casual! Exceptional! Easygoing!

 

With Capri, there is definitely "No Slimmer Way To Smoke"

There is No Slimmer Way to Smoke - Classic Capri There is No Slimmer Way to Smoke - Fresh Capri There is No Slimmer Way to Smoke - Original Capri There is No Slimmer Way to Smoke - Refined Capri
Capri Collage Ad Contemporary There is No Slimmer Way to Smoke - Modern Capri

 

Pictures from the namesake Italian island of Capri adorn the "She's Gone To Capri" ads. This campaign also introduced the Capri name appearing in a script font.

She's Gone to Capri She's Gone to Capri She's Gone to Capri She's Gone to Capri
She's Gone to Capri She's Gone to Capri She's Gone to Capri She's Gone to Capri
She's Gone to Capri She's Gone to Capri She's Gone to Capri She's Gone to Capri

 

The next "She's Gone To Capri" ads, with the Capri logo included.

She's Gone to Capri, 11/97 She's Gone to Capri

 

The latest "She's Gone To Capri" ads, without the beautiful Capri models. Note that the scenes are the same as used above, in the original "She's Gone To Capri" ads.

She's Gone to Capri She's Gone to Capri She's Gone to Capri

 

The following are ads from Brown & Williamson-sponsored publications.  These publications are mailed to people on the B&W mailing lists, and are similar to mainstream publications, except all the cigarette ads (and there are many) are from B&W products.  Let's hope these new ads make it into the mainstream magazines!

Less Smoke for Those Around You Chic at First Sight

Some advertisements courtesy of the Ghostship Archive
Others courtesy of fellow ad collectors.

 

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