“B-Rude” examines new perspectives on human identity and explores our limits which have been set forth by the fashion industry. Questioning the roles in which we all play a part of.
While living in New York last year. George began making customizing pieces for himself and some of his friends. One by one they would come over to be a part of the creation. As each piece was being created he personalized witty slogans and elements to tailor to their personalities. Outlandish designs covered with cocks and roaches for some, butterflies and crosses for others. Each piece he hand made right in his apartment. Teaching himself to silk-screen the designs, applying heat transfers, hand dye and appliqué.
Even though there are three labels nothing is meant to be viewed as separate. “Rude”, “Really Rude”, and “Rude Core” are ultimately all interconnected. Each piece will slightly vary. Some of the themes will include “Fashion Weak”, “Communications”, “Celebrity Stalker”, “Bugs”.