Susan Cheng's Resume
Susan Cheng
Email: susanATsusancheng.com (replace the 'AT' with '@')
OBJECTIVE:
Senior Product Marketing /Product Management role at an established Silicon Valley technology company.
SKILLS SUMMARY
Product Management/Product Marketing: New Product Definition, Product Launches, Product Design & Usability, Competitive Analysis, Market Research
Technologies: Imaging, Wireless, Consumer, DVD, Software, Internet, Semiconductors
Marketing Strategy: Marketing for Start-ups, Organizational Development, Strategic Planning, Business Plan Development
Marketing Communications: Public Relations, Marketing Communications, Events, Corporate and Product Launches
Other: Excellent interpersonal, presentation, verbal and written communication skills. Ability to handle multiple diverse projects simultaneously.
EXPERIENCE
FotoNation, Burlingame, CA, 2007 to present
Director of Product Management
Product management responsibility for all of FotoNation's image processing software and technologies for digital still cameras, camera phones and other imaging devices. Work with engineering and R&D teams in Ireland and Romania to drive a new product management process, develop PRDs, product roadmaps, development schedules, demo releases and deliverables. Communication with and support of business development team worldwide, including marketing launches, sales training and product support. Assist with business development activities as needed in a startup environment.
Eastman Kodak, Sunnyvale, CA, 2004 to 2007
Mobile Imaging Marketing Manager
Mobile industry marketing responsibility for Kodak's CMOS image sensors; focused on camera phone market in Asia, US and Europe. Market segment analysis and strategy for worldwide camera phone market. Responsible for new product definition and roadmap management. Worked with product development team to commercialize and launch new CMOS images sensors.
National Semiconductor Inc., Santa Clara, CA, 2001 to 2004
Imaging Marketing Manager (2003-2004)
Product and program management for CMOS image sensors and image processors. Market analysis, product definition and business case development of new products targeted at mobile and automotive camera applications. Ongoing business management of current products shipping to industrial and consumer imaging markets.
DVD Marketing and Program Manager (2001-2003)
Responsible for managing all business and technical issues for Japanese and Chinese customers of National's DVD MPEG chips. Manage customer software projects and priorities, including: understanding customer technical requirements, scheduling new feature development and bug fixes, and handling all day-to-day business issues such as forecasting, pricing, delivery and QA issues.
iDini Corporation, San Jose, CA, 2000 to 2001
Director of Product Marketing
Created the Marketing function at a wireless Internet software startup. Senior member of the management team, reporting directly to the CEO and founder. Launched the company and its product, through PR and trade shows, and developed all of the company's communications materials, including printed collateral, Web site, press releases, trade show exhibits, product brochures and demos. Worked with Sales and Business Development teams in engaging with potential customers and technology partners, to understand market needs and product requirements. Developed the company's product roadmap and worked with Software Engineering to manage the development, schedule and roll-out of product releases.
Accomplishments included:
- Recruited, trained and managed a complete team of marketing professionals, including Product Management and PR/MarCom, plus outside vendors such as PR and graphic/Web design agencies.
- Successfully launched the company through press releases, an analyst tour and press outreach program, generating over a dozen press mentions and a spot on KRON Channel 4 News.
- Defined, released and launched its Mobile Desktop Enterprise server software product, garnering multiple product awards and nominations: Internet World Wireless 2001 "Best in Show" Award, Communication ASP Magazine "Product of the Year" for Wireless Solutions, and selection as a Go Mobile 2000 on-stage demonstration.
- Negotiated the company's first major customer agreement with Sina.com and managed a beta program of its Mobile Desktop service, with over 200 users signing up.
Planetweb, Inc., Redwood Shores, CA, 1997-2000
Senior Manager, Online Business (1999-2000)
Managed a cross-functional team of developers, designers and producers through definition, development and deployment of online portals targeted at users of consumer Internet appliances. Negotiated partnerships with providers of Web content and services; worked with OEM customers on joint product launches.
Senior Marketing Manager (1997-1999)
Responsible for all marketing activities in early stages of a software start-up developing browsers for Internet TV appliances such as set-top boxes, video game systems and DVD players. Managed PR and speaking engagements, trade shows, product management, business development and sales support. Hired and managed a staff of two.
Compaq Computer Corporation, San Bruno, CA, 1996-1997
Product Manager, Consumer Software Marketing
Definition and planning of communications software for the Compaq Presario consumer PC product line, including both bundled and proprietary applications. Worked with internal software development and QA teams for in-house products, as well as evaluating and managing third-party vendor software for inclusion on the Presario platform. Product areas covered include telephony, fax and Internet communications.
National Semiconductor, GmbH, Fuerstenfeldbruck, Germany and Swindon, UK, 1991-1994
Senior Product Marketing Engineer
Managed a $43 million dollar product line, with full responsibility for European product marketing, including market forecasting, competitive analysis, product definition, new product launches and merchandising, and strategic planning.
Accomplishments:
- Grew sales 30% in two years
- Managed a complex, multi-million unit custom design-win from discovery through definition and contract signing
- Launched 5 new products in two years: coordinated advertising and public relations, conducted field sales training and customer presentations
- Helped define and initiate development of 6 new future products
National Semiconductor, Inc. , Santa Clara, CA, 1988-1991
Product Marketing Engineer
Worldwide product marketing responsibility for amplifiers. Worked within the product line to define and bring to market new products. Developed a newsletter to facilitate communication between the worldwide business centers. Chaired a cross-functional
"Total Quality" committee to drive down cycle times on new product launches.
Advanced Micro Devices, Sunnyvale, CA, 1987
Product Engineer
Coordinated, forecasted and expedited product reliability qualification projects for all new products, approximately 25 projects simultaneously. Identified and worked to resolve reliability problems.
EDUCATION
University of California at Berkeley
Walter A. Haas School of Business
Master of Business Administration
Emphases in Marketing and Entrepreneurship
University of California at Berkeley
Bachelor of Science - Electrical Engineering/Computer Science and
Materials Sciences (double major)
ADDITIONAL INFORMATION
Languages: Familiar with Mandarin, German, Italian, Spanish and French
Interests: Skiing, camping, scuba diving and travel