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| www.stevemccrea.com You can do it yourself Communication Workshops Multicultural Communications We have developed a series of “reverse assimilation” workshops to help organizations prepare their staff to communicate WITH international visitors. TAKE THE TUTORIAL Certain general principles apply: 1. Use visuals 2. Don’t laugh at their non-standard use of English 3. Don’t speak quickly. 4. Speak clearly 5. One idea per sentence. Help the non-native speaker get your information piece by piece. 6. Speak clearly (yes, it needs to be emphasized) 7. Use flexible language. Use synonyms. Explain something in two different ways using different vocabulary (“I can pick up your car for you. Please give me the keys to your automobile and I will bring it to you”) 8. Use a pen and paper when giving instructions (write down the instructions, either directions to get to the beach or what is the special for today’s menu) 9. Use large type for older customers 10. Use more visual and moving images for customers born after 1980. They are used to the MTV way of presenting data. 11.Spell a word with people’s names. Example: E Edward, A Adam, S Sam, T Thomas, EAST. 12. Consider style -- How you present information can affect how people receive the information. -- see the style sheet (including suggestions about shorter line length and larger type) We deliver a series of workshops to adapt US native English-speaking residents to think and speak differently to international visitors. Along the way, employees trained to speak better will help customers with learning difficulties and elder customers with hearing impairments to better understand communications form the organization. Seminars are offered in Florida and on cruise ships, where the atmosphere is more supportive of immersion in the customer's culture. Background I spent 6 years gathering examples of thoughtless US native English-speaking behavior toward international visitors. I’ve counseled my international students to learn to adapt to the US customs… but now it's time for US residents to participate in the “globalization” of US speaking. How can we communicate better? Take the tutorial What do we need to do to make our speech more efficient? How can we get inside the heads of our international customers? Here is a story... (it actually happened) A worksheet for Multicultural Perspectives A training workshop for anyone who greets international visitors Rule 1: Vary your sentences. Say the same thing in two or three different ways. Rue2: Use different vocabulary. Situation: U.S. Speaker tells the visitor that… The bean is full. The bean is not empty. You need to empty the bean. This is a good use of Rule 1 (vary your sentences) But just repeating bean doesn’t communicate. The closet is full. The place where we put things is not empty. You need to remove things from the cabinet. Can you guess what the US speaker was saying (and the international visitor didn't understand)? Think about it.... As a teacher I’m continually seeing the world through the lens of different perceptions. If you have time, there’s an interesting web site with leraning styles called www.ldpride.net and http://www.ldpride.net/learningstyles.MI.htm <<<<< fun web page. This was recommended to me by my friend's eldest daughter. ANSWER (The visitor heard “bean” but the US speaker was saying “BIN”) =============================== Low-Cost Marketing Services for Small Businesses Do you want to make your own web page? Find directions for oocities.com www.oocities.org/talkinternational/instruction.html Do you want to find a domain name (and register it yourself)? Under $10/year. www.godaddy.com Do you want a "vanity 800-number"? $250/month http://www.800response.com/directory/search.cgi (easy-to-remember 800-phrases, such as 1-800-NEW-CARS, which can be rented for a targeted group of area codes) Is Your Low-Cost 800-Number available? Click here to check availability (ATT web site): If you have trouble with finding a low-cost vanity 800 number, write to analyst@comcast.net and I'll assist you at $15 to search for 15 possible names. After you find the 800/877/888/866 number that is available for you, I can reserve it for you with Reliable Telecom. Contact me to make arrangements: 1-877-SMCCREA (1-877-762-2732) Low-Cost Editing and Proof-reading Do you need feedback on grammar? Structure? How readable is your document? Check the "Style Manual" for improving readability. Get a book printed -- Do you have an interesting product or service? Make a name for yourself and your product by creating a book. Books lead to speaking engagements. I'll show you how to get your ideas/product into a book. www.iUniverse.com (contact me if you need an editor). Does your project need a feasibility report? An outside evaluation? Here's a sample of a feasibility study that my colleagues and I can compile for you. http://business.creatingthefuture.org/parking/parking.htm Green Marketing Globalcooling to reduce the impact of your use of fossil fuels Carbon dioxide can be absorbed by trees sponsored by your business. www.treesftf.org Global Cooling Global Cooling Calculations (Angel) I'm a consultant, trainer and a teacher. I can teach you to maintain many marketing functions by yourself. I can also complete these tasks for you: $50 to $75 per hour. Steve McCrea Program and Research Analyst Marketing Resources Multicultural Consulting Web page educator analyst@comcast.net 954 646 8246 www.stevemccrea.com www.math-success.com Do you want to find interesting math problems for your child? Does your child need to prepare for the SAT verbal and math? www.futureoffortlauderdale.com <<< Walkable City www.teacherstoteachers.com Friend's web site: www.WhatDoYaKnow.com www.creatingthefuture.org Fabulous marketing by www.bacayao.com Some of McCrea's Clients www.statueofworldpeace.com www.educationalexcellence.net www.its-not-your-fault.com www.gaiglobal.org www.treesftf.org Trees for the Future Global Cooling Campaign www.angelfire.com/fl4/globalcooling/ Workshops Learn how to be a better teacher of English TIPS for improving your score on the SAT Mr. McCrea's Math Tutorial (for Parents and Students) McCrea's "Free Web Site in 30 Minutes" Workshop |
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| FOR SAT Verbal I recommend this book. |
Take the online Tutorial about Improving your International Communication Skills Workshops How to make movies using your computer How to get your book or brochure into print HINT: when to use and when not to use www.iUniverse.com How to make a free web site in under an hour Maintain your own web site Choose your domain name Cost of seminar: $90 for one session per person, minimum four people. Private session: $75 Become an SAT coach 30 minute lesson puts you in charge -- $75 for one 30-minute session, includes materials and over 20 helpful web links. Limit of 10 trainees per session. Hint: save money by scheduling a group -- don't get trained alone. I can teach you how to train parents (I'm a trainer of trainers) TUTORING SERVICES Do you want to become a tutor? I can train you to become a tutor -- Learn to how to find interesting math problems (so that your children starts enjoying math)? SEMINARS |
http://www.leonardodicaprio.org/earthday/history2001_2.html http://www.ajemalaga.org/web.directory/Society/Issues/ Environment/Climate_Change/ http://www.checkburst.com/Society/Issues/ Environment/Climate_Change Southeastern Consulting Group Print one of my business cards Toll Free Look Up Tool http://businessesales.att.com/products_services/ tollfreeproduct_catalogdisplay.jhtml Potential names of this site multiculturalcommunications.com internationalvisitors.com The main points of humor in the past have been directed at immigrants. It’s time to turn the tables. US people “speak funny too!” When we US residents say “Americans”, we have a very narrow minded view. This is part of an effort to expand the meaning of the word and when the President of USA says “America wants this…” then he means the 34(?) nations of the western hemisphere. It is offensive to people in several other countries when the USA claims the right to speak for "all Americans." A typical US-born person's reaction is "Get used to it. It's our word, it's our name, we're America." If you believe that it’s time to get us native-born US residents to start evaluating our speech patterns, and stop pointing figures at the "funny immigrants," then this tutorial page is for you. If we don’t, we will perpetuate the wall of separation and we won’t see the value in nations beyond the horizon. Even the server in the restaurant who spouts off dozens of ingredients without visual cues… an aging population needs a slower presentation and an MTV population needs more visual content. This tutorial is the start of a series of miniworkshops Organizations that need the information on these pages include HR departments and managers of hotels and restaurants. “Multicultural perspectives - reverse assimilation… teaching US residents to assimilate with the world” Metric conversion -- everyone in Florida's hospitality industry should know that 100 km is about 60 miles. Vocabulary wakeup, US people! There is more than one way to say “got milk?” leche, lait etc. Customs hey, Saturday and Friday are holy days, too! Another title might be “What you need to know to compete in the International Market” The Europeans, Asians and Australians know how to make international visitors feel welcome… why not teach Floridians the fineer points of international hospitality? Got to the Tutorial |
| Stephan McCrea Marketing Program and Research Analyst www.stevemccrea.com 1+ 954.646.8246 Low-cost Web Pages Carbon Calculations "Global Cooling" responses for a warmer planet Life-Cycle Data Analysis Marketing Any Way analyst@comcast.net P.O. Box 30555 Fort Lauderdale Florida 33303-0555 |
| Low-Cost Marketing Services 800-numbers ("Vanity") Low-Cost Web pages (I teach you how to maintain your own web site) Reverse Look up (at the bottom of this page) Communication Workshops (better service for international visitors) Low-Cost Web Sites (I maintain your web site) Book Promotions (get your idea into print) Click here to see a SAMPLE Project Analysis by McCrea (Parking Study) The “globalization” of US speaking. How can we communicate better? What do we need to do to make our speech more efficient? How can we get inside the head of our international customers? |
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