The Little Blue Book

Quotations of Dr. Deming (1994 edition)


Go to the square format of the
First Edition                        

Deming Index
                                        
Drive out fear.

The 14 Points
(see the bottom of the page)

These quotations come from the following sources:

Books by Deming
OOTC = Out of the Crisis

Without a cultural revolution in management, quality control circles will not produce the desired effects in America.  OOTC 148



If you have a favorite quote that doesn't appear here, please send it to the editors.


Sundial Press
PO Box 30555
Fort Lauderdale, FL  33303

analyst@comcast.net




Links about Dr. Deming
http://www.rubicontraininguk.com/purchasing%20articles.htm
#W.%20Edwards%20Deming

From th Rubicon web site:
Dr. Deming lectured in Japan in 1950. Together with Joseph Juran, he is credited with instilling an awareness of the importance of quality into Japanese management practices.
Deming has a 14-point plan for improving quality, shown in the below, that focuses on continuously improving the process.


Deming's 14-Point Plan for Quality  (Reworded by Rubicon Training)

1. Create constancy of purpose for improvement.
2. Adopt the new approach.
3. End reliance on inspection as the sole quality control tool,
4. Stop selecting vendors on the basis of price alone.
5. Continuously improve every aspect of production.
6. Train the workers.
7. Lead.
8. Eliminate fear.
9. Eliminate line/staff communication barriers.
10. Eliminate slogans.
11. Eliminate production quotas.
12. Eliminate barriers to pride of person.
13. Institute self-improvement programs.
14. Implement this program universally.


How Is Dr. Deming's work studied in schools?
Augusta Technical College

http://www.augusta.tec.ga.us/mechanical/amf150.htm
For people who experienced Dr. Deming's lectures, it is especially gratifying to see his work re-explained and re-interpreted ... in a course about Manufacturing Quality Control. 

The LIttle Blue Book is out of print.  The effort is sustained by volunteers who typed the book into Geocities, which provided free space on the web.


The first edition of the Little Blue Book was square in format and was organized around themes.

It is reproduced
here.


Return to the Deming Page

Editor’s Note

The purpose of this book of quotations is neither to
summarize Dr. Deming’s work nor to “popularize” his
ideas by giving the reader a quick overview.  This
book does not give you the “essence” of Deming.
Rather, the purpose of compiling these quotes is to
stir your interest in learning more.  Why does Deming
advocate the end of merit pay?

Why must managers understand terms like “statistical
control” and “variation”?

You won’t find complete answers here, just quotations
for you to contemplate and ponder.  The page
references will speed your self-education. 

Yes, today’s world of sound bites, briefings, news
summaries and shortened attention spans make Dr.
Deming’s work hard to communicate to a generation
growing up on MTV.  Dr. Deming’s philosophy of working with one supplier sounds alien to a work force
committed to the concept of intense adversarial
competition.    We chose not to chop Deming’s
philosophy of “managing the system” into 20-second
pieces.  Instead, we selected quotes that will raise
your interest to spend a half hour or more to learn
more about the subject.


The 14 Points

We decided to mention just three of Dr. Deming’s 14
points.  If you are moved to find the list of the 14
points and the 7 diseases, then The Little Blue Book
has achieved its main purpose:  to motivate you to
read Out of the Crisis and other tomes that explain
the Deming Philosophy of management.

We have omitted the extensive explanations of each of
the 14 points that Deming and his interpreters have
invested many years in developing.  This Little Blue
Book with get you started.


The Editors.


The Little Blue Book

Without a cultural revolution in management, quality
control circles will not produce the desired effects
in America.

W. Edwards Deming, Out of the Crisis, page 148.

Students of Chinese history will recall the phrase
“cultural revolution” and a certain little RED book
intended to provide the guiding principles for
modernizing a country of one billion people.  Unlike
Deming, whose work empowers those who study his
philosophy, Mao Tse-Tung perverted the phrase
“cultural revolution” so that those two words continue
to revive painful memories in millions of survivors of
that ill-conceived governmental plan.

In his foreword to the second edition of Quotations
From Chairman Mao Tse-Tung, Lin Piao exhorted his
readers to “have specific problems in mind, study and
apply his [Mao’s] works in a creative way, combine
study with application.”  The reader of this little
book is encouraged to apply the same advice to Dr.
Deming’s words.

We hope that these quotations from Dr. Deming’s work
will inspire you to join the larger “cultural
revolution” in management.  This revolution will
change not only you and your neighbors, but also
billions of people around the globe, including those
who studied Chairman Mao’s little read book and failed
to find fulfillment.

“Peace through economic prosperity” is Dr. Deming’s
promise to those who heed his call for the pursuit of
quality.  Let’s begin.

The Editors



Communication
Break down barriers between departments.  People in
research, design, sales and production must work as a
team, to foresee problems of production and in use
that may be encountered with the product or service.


Competition
Economists are leading us down the wrong path.  They
tell us that fierce competition is the solution.  We
worry about increasing market share and we try to kill
off colleagues in the same industry, instead of making
better products.


Customers
The customer is the most important part of the
production line.  Without him, there is no production
line.  Improvement of quality envelops the entire
production line, from incoming materials to the
consumer, and redesign of the product and service for
the future.  Price has no meaning except in terms of
the quality of the product.  But that is not enough.
Good and uniform quality has not meaning except with
reference to the consumer’s needs.


Education
I find a general fear of education.  People are afraid
to take a course.  It might not be the right one.  My
advice is “take it.”  Find the right one later. . . .
You never know what could be used, what could be
needed.  He that thinks he has to be practical is not
going to be here very long.  Who knows what is
practical?  Help people to improve.  I mean everybody.

Evaluation
Most of us assume that if we don’t evaluate you, you
won’t be motivated to work better.  So we interview
and measure you, compare you to others and try to
place you in a ranking.  Instead we need to promote self-esteem, joy in work and pride in what we do, so that we encourage people to innovate and contribute to the job.  If we destroy, you are humiliated.  Ranking you destroys you.


Fear
Fear takes a horrible toll. Fear is all around,
robbing people of their pride, hurting them. Robbing
them of a chance to contribute to the company.  It is unbelievable what happens when you unloose fear.


Putting out fires is not improvement.  Finding a point
out of control, finding the special cause and removing
it, is only putting the process back to where it was
in the first place.  It is not improvement of the
process.

We’re losing ground because what we are doing is
wrong, even though we work very hard and give our best
effort.


(When asked why he spends five to seven days per week traveling, teaching, consulting and giving 4-day seminars to hundreds of enthusiastic students of all ages, Dr. Deming gave this reply.)

Joy in work
I love my work.  It’s fun for me.  I wish American management to keep learning and growing and I wish to keep learning and sharing with them.



Knowledge
Profound knowledge of a system comes from outside,
rarely from the inside.  Have you ever found someone
who has profound knowledge inside an organization?  I
never have.

(Profound knowledge is the understanding needed to
improve a system.)


Deming’s book Out of the Crisis has the following
three quotes from the Bible

Who is it that darkeneth counsel by words without
knowledge?  (Job 38:2)

My people are destroyed for lack of knowledge (Hosea
4:6)

For in much wisdom is great grief:  and he that
increaseth knowledge increaseth sorrow.  (Ecclesiastes
1:18)



Leadership
Drive out fear, so everyone may work effectively for
the company.


Eliminate work standards (quotas) on the factory
floor.  Substitute leadership.


Eliminate management by objective.  Eliminate
management by numbers and numerical goals.  Abolish
the merit system and the ranking of people.
Substitute leadership.


Judge each part of a system by its contribution to the
system, not for its individual performance.  Each part
is responsible for the health and well-being of the
whole system.


Learning
Learning is not compulsory.  Survival is not
compulsory.


Management
My theory of management says that very person gains
when the system is optimized.

Management must always improve the system.  Do what is
best for the WHOLE system.  Don’t do things the way
they have always been done.  Remember:  you can’t have
impact unless you break away from the system.  You
must be outside the system.


It is easy to manage a business in an expanding
market, and easy to suppose that economic conditions
can only grow better and better.  In contrast with expectations, we find, on looking back, that we have been on an economic decline for three decades.  It is easy to date an earthquake, but not a decline.


The manager should be a leader.  He should understand
how his work and the work of his people fits into the
system.  Optimization of a system is the first job of
a leader.  Recognize that all people are different,
try to fit each one in what he does best, what he
takes joy in doing.

Most people think of management as a chain of command.
My theory says that the system is like an orchestra,
not an army.  Everyone in an orchestra supports the
other players.  Each player watches not only the
conductor, but also each other and the whole system.
The system needs a conductor, not a general.  It needs
someone who harmonizes the talents and abilities of
each part of the system, even when he plays solo.  He
is not there to attract attention to himself.  He
succeeds when he supports the other players.



Without a cultural revolution in management, quality
control circles will not produce the desired effects
in America.  Nor can anyone guarantee that job
security for the rank and file would be enough to
produce high productivity and product quality.
However, without a management commitment to the
personal welfare of its workers, it will be impossible
to inspire employees’ interest in company productivity
and product quality.  With guaranteed job security, management’s job becomes far more difficult and challenging.


Obstacles
Barriers against realization of pride of workmanship
may in fact be one of the most important obstacles to
reduction of cost and improvement of quality in the
United States.


Return to
Dr. Deming's Quotes
The Little
Blue Book



Drive Out Fear!



Dr. Deming writes in
Out Of the Crisis:

I am indebted to William J. Latzko for pointing out to me long ago the prevalence of fear and the economic losses therefrom.  (p. 59).




The Little Blue Book

Quotations of Dr. W. Edwards Deming




Published by
Sundial Books
P.O. Box 30555
Ft. Lauderdale, FL  33303

"We Only Record The Sunny Hours"





The Quotations of

W. Edwards Deming







Selected


Proceeds to support distribution of this book to schools and industrial, management and educational leaders.

Copyright 1992 by W. Edwards Deming.

ISBN 1-879857-02-9





Abbreviations

OOTC  Out of the Crisis
Deming, W. Edwards (1982, 1986).  MIT Press, Cambridge, Mass.


TWOWED  The World of W. Edwards Deming
Kilian, Cecelia, S. (1992).  SPC Press, 5908 Toole Drive, Suite C, Knoxville, Tenn.  1-800-545-8602.


TDOA  The Deming of America (1991)
hosted by Priscilla Petty, broacast on public television in 1992.





Communication

Break down barriers between departments.  Peo;e in research, design, sales and production must work as a team, to foresee problems of production and in use that may be encountered with the product or service. 

OOTC, Point 9, 24.




Competition

Economists have led us down the wrong road.  They have taught us adversarial competition is the solution.  It is not.

TDOA




Customers

The customer is the most important part of the production line.  Without him, there is no production line.  Improvement of quality envelops the entire production line, from incoming materials to the consumer, and redesign of the product and service for the future.

TWOWED, 24.



Price has no meaning except in terms of the quality of the product.  But that is not enogh.  Good quality and uniform quality have no meaning except with reference to the consumer's needs.

TWOWED, 65.




Improvement


The only reason to carry out a test is to improve a process, to improve the quality and quantity of the next run or of next year's crop.  Important questions in science and industry are how and under what conditions observations may contribute to a rational decision to change or not to change a process to accomplish improvements.  A record of observations must accordingly contain all the information that anyone might need in order to  make his own prediction.


TWOWED, 99.


Joy in Work


Why does [Dr. Deming] spend five to seven days per week traveling, teaching, consulting and giving 4-day seminars to hundreds of enthusiastic students?  "I love my work.  It's fun for me.  I wish American management to keep learning and growing and I wish to keep learning and sharing with them."


TWOWED, 13.




Knowledge

Who is it that darkeneth counsel by words without knowledge?

Job 38:2



My people are destroyed for lack of knowledge.

Hosea 4:6





Leadership


Drive out fear, so everyone may work effectively for the company.

OOTC, Point 8, 23.


Eliminate work standards (quotas) on the factory floor.  Substitute leadership.

Eliminate management by objective.  Eliminate management by numbers, numerical goals.  Substitute leadership. 

OOTC, Point 11, 24.





Learning

Learning isn't compulsory. 

In a class given by WED, November 1992.






When the student is ready, the teacher will come.

Japanese proverb, mentioned in TDOA.




Management


My theory of management is bsed on optimization of a system whereby everybody gains...everybody gains.

TDOA


It is only management that breaks out the system that makes impact.  [Management must] optimize the system:  instead of doing it the way we've always done it, do what is best for the whole system.

TDOA


An orchestra is an example that most people can understand.  The system:  Everybody there is supporting all the other players.  In a 140-piece orchestra, everybody there     supports the other 139.   He's not there to play a solo, he's not to play as loud as he can play to attract attention.  He's there to support the other 139.   The job of  the conductor is to optimize their talents and abilities.

TDOA


Productivity

Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease  costs. 

OOTC, Point 5, 23.



Profits


Short-term profits are no index of ability.  They are not a reliable indicator of performance of management.  Anybody can pay dividends by deferring maintenance, cutting out research or acquiring another company.
   
Dividends and paper profits, the yardstick by which managers of money and heads of companies are judged, do [not] improve the competitive position of a company or of American industry.  Paper profits do not make bread:  improvement of quality and productivity do.  They make a contribution to better material living for all people, here and everywhere.

OOTC, 21.



Protectionism


Dependence on protection by tariffs and laws to "buy American" only encourages incompetence.

OOTC, Preface, xi.



If some manufacturers in my own country would meet competition with effort, and spend less time on lobbies to boost tariffs and to lower trade quotas, they might have less to worry about Japanese competition and could give some of the rest of us the benefit of better quality and lower prices.  Many people say that they belive in free enterprise in competition, but what they often mean is competition fo rthe other fellow, not for themselves.  Now in my own case, I belive in free enterprise, and I am not afraid of Japanese statisticians, English statisticians, French statisticians, or any others.  If one of them is doing a better job, then the thing to do is to go over therm, or bring him to my own country, and find out how he does it.  I don't know of any statistician's lobby to try to keep out [foreign] statisticians.  The more of them we import, the better off we are.

TWOWED, 43-44.




Quality

Why is it that productivity increases as quality improves?  Less rework.  Not so much waste.  Quality to the production worker means that his performance  satisfies him, provides to him pride of workmanship.

OOTC, 1.


End the practice of awarding business on the basis of price tag.  Instead, minimize total cost.  Move toward a single supplier of any one item, on a long-term relationship of loyalty and trust. 

OOTC, Point 4, 23.


The Japanese management learned in 1950 ... that the best solution to improvement of incoming materials is to make a partner of every vendor, and to work together with him on a long-term relationship of loyalty and trust. 

OOTC, 43.



Barriers against realization of pride of workmanship may in fact be one of the most important obstacles to reduction of cost and improvement of quality in the United States.

OOTC, 83.



Quality begins at the top....Quality of product and of service can be no better than the intent of top management.  The only way [a company] can experience success would be for the top management to be committed to the course of action.

TWOWED, 22.



Cease dependence on inspection to improve quality.  Eliminate the need for inspection on a mass basis by building quality into the product in the first place.

OOTC, Point 3, 23.




Work with your vendor to improve his incoming quality.  establish a long-term relationship with him for continual improvement, ever better and batter quality, with lower and lower costs.  Both you and he will win.

TWOWED, 10.




Responsibility

It is no longer socially acceptable to dump employees on to the heap of unemployment.  Loss of market and resulting unemployment, are not foreordained.  They are no inevitable.  They are man-made.

OOTC, Preface, ix


The greatest waste in America is failure to use the abilities of people.  One need only listen to a tape of a meeting with production workers to learn about their frustrations and about the contribution that they are eager to make.  Anyone would be impressed to observe how articulate most production workers are, in spite of criticisms of our schools.

OOTC, 53.


The great majority, 85, 90, 95 percent of the output of any system, is the result of that system, not the result of people.  Managers tend to blame peopel and it's not the case.  They should not blame people.  They should blame themselves becasue they created the system, and only they can improve upon the system.

Earl Conway
Manager of Corporate Quality
Proctor & Gamble
quoted in TDOA




Shewhart, Walter A.
1891-1967


Another half-century may pass before the full spectrum of Dr. Shewhart's contributions has been revealed in liberal education, science, and industry.

TWOWED, 88.



Statistics

There are conferences almost any day in this country on the subject of productivity, mostly concerned with gadgets and measures  of productivity.  As William E. Conway said, measurements of productivity are like accident statistics.  They tell you that there is a problem, but they don't do anything about accidents.  This book is an attempt to improve productivity, not just to measure it.

OOTC, Preface, x.

The application of statistical principles and techniques in all stages of production directed toward the economic manufacture of a product that is useful and has a market.

TWOWED, 42.




Transformation

Long-term commitment to new learning and new philosophy is required of any management that seeks transformation.  The timid and the fainthearted, and people that expect quick results, are doomed to disappointment.

OOTC, Preface, x.



How poor are they that have not patience.

(Iago to Roderigo, Shakespeare's Othello, II, iii); lead quotation for Chapter 2 of OOTC, "Principles for Transformation of Western Management."



Put everybody in the company to work to accomplish the transformation.  The transformation is everybody's job.

OOTC, Point 14, 24.




Variation

Some leaders forget an important mathematical theorem that if 20 people are engaged on a job, 2 will fall at the bottom ten percent, no matter what.  It is difficult to overthrow the law of gravitation and the laws of nature.  The important problem is not the bottom 10 percent, but who is statistically out of line and in need of help.

OOTC, 56.


What statistical methods do is to point out the existence of special causes.  A point beyond limits on a control chart, or a significant result in an experiment or test, indicates almost certainly the existence of one or more special causes.  Points in contrl, or showing no significance, indiate  the only common cuses of varioution remain.

TWOWED, 46.