THE BLITZ KIDS
NIGHT
PEOPLE
P U N K S - 1
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What did catch the media's attention was the emergence of the half-Skinhead, half-Punk, Oi!s, who always seemed willing to oblige with a provocative (sometimes racist) quote and a menacing snarl to the camera. Here was a styletribe which the media could get its teeth into but, on the other hand, not one whose story was ever going to amuse and entertain. Nor was it one in which the British could take pride. No, what was needed was a predominantly white, zany but politically inoffensive, flamboyant, overdressed styletribe which would provoke wry chuckles of disbelief rather than serious concern. Happily, by late 1978, the blueprint was already off the drawing board.
Since the earliest days of Punk there had always existed within its ranks an energetic little clique of self-proclaimed Posers who took more interest in dressing up and clubbing than in formulating an ideology of anarchic revolution. Invariably showing up in the most inventive creations, the key members of this group - people like Philip Sallon, George O'Dowd, Steve Strange and Chris Sullivan had been well received at Louise's (the lesbian club in Soho which had doubled as a Punk meeting place). But as Punk tended more and more
towards a stereotyped uniformity and as the 'Hard Punks' (like the 'Hard Mods' before them) turned their backs on fancy dress, these exquisite Posers were increasingly left out in the cold. When Louise's closed in 1978 and this became literally the case, it was time for them to find both a new home and a new direction.
Punk caught the media off guard. Attentions were focussed elsewhere and the average journalist was too old to spot the anger and frustration which was building among young people throughout the mid-seventies. But once the realisation grew that items about Punks sold newspapers and magazines and pushed up TV ratings, youth culture once again became the media's pet subject.
The only trouble was that after a while the Punks began to lose the ability to shock. And, at least in Britain, as Crazy Colour and spiky hair became a common sight, the media began to feel the need for a new, even more newsworthy, styletribe
There were in fact several candidates- "cults", in the parlance of the day- already available. For example, there were the Young Soul Rebels ' who looked sharp in their American-style sportswear which they blended with glam/funk elements and who (unlike the Northern Soulies) sought to show that new forms of soul music were evolving with the times. But the fact that these Young Soul Rebels were predominantly black kept the media's interest to a minimum and rendered this interesting subculture almost invisible outside its own immediate environment
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STYLE

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