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ANTONY PRICE
bio
Antony Price is a product of the same art college system which helped foster many British rock'n'rollers, including Ferry.  He studied at the Royal College of Art,  which whom he shares an ineffable ability to create for the female form.  At RCA, between 1964 and 1968, Price's rock'n'roll tendencies were on display, among the astounding garments he produced there was a ginger snakeskin jacket and a long leather coat,  lined in tweed. After a spell at theatrical costumier Bermans & Nathans, Price and his colleaue Jane Whiteside were given the commission by Stirling Cooper to create a design and range for the company's exotic shop in Wigmore Street, which sold futuristic denim workwear and xippered canvas jeans and jackets.
"When I started at Striling Cooper it was a small company, but by the time we got the 1971 it was enormous " says Price. Jane started Make-Believe Dreams,  which became Stirling Cooper, and ws hideously successful making these jersey dresses with Little buttons.  We thought we'd have our own shop and Ronnie and Jeff sait go ahead.  i' actually quite good at shops because I'm a bit of a builder as well - just look at thse builder's hands.
The short-lived outlet was notable for its oriental imagery.  Customers entered via a dragon's mouth and the clothes hung on huge lacquered pagodas.  One wall was painted with a giant wave heralding a flood while another featured huge flames.  "The bloody place caught fire ",  laughs Price.  Among the shop's most avid customers were The Rolling Stones who bought their stage gear for the Gimme Shelter Tour of 1969 at the store.
"Of course  English Vogue never knew it existed.  those magazines were seriously out of touch and they certainly didn't want to know anything about the rock business.  they thought it was dirt and horrible"
Although he had established himself in his own-right, the initial encounter with Ferry proved life-changing for Price.  "Bryan was probably the first person whe wanted to marry fashion and music.  It look ten years before Bono appeared on the cover of Vogue,  and that was under duress I decided eary on that I wanted to make other people look good.  A lot of fashion designers are like that .  You might get a few who are ok-looking but generally we're not.  Freddie Burretti ( the exotic-looking designer of David Bowie's stagewear through the Ziggy years, was wicked-looking, probably better-looking than Bowie himself, but he was the exception"

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