The following article
appeared in Newsday on May 26, 1995
Written By Rick Brand STAFF WRITER (Newsday)
Fresh from a tail tuck and internal
surgery, Long Island's Big Duck reopens tomorrow to do what it always has
done best - sell itself. Move over Disney Store, watch out Opryland. Make
way for designer duck.
Admittedly, the first step, er waddle, is
small. But it may foreshadow a big step for Long Island - a theme park
dedicated to roadside art. For now, the Big Duck - built in the 1930s by a
Depression-struck farmer to sell fresh duck and duck eggs to motorists -
will reach out to the passing public with a gift shop and a small museum. It
will sell a full line of Big Duck clothes and souvenirs - from golf shirts
to umbrellas complete with duck beaks. It will also include a mini-exhibit
of duck, highway and roadside architecture history.
Loudspeakers will beguile passersby with a
two-hour long mix of music and news commentary from 1931 to 1939 along with
Christie Brinkley's narration of Big Duck history. The idea is not only to
take on the marketing gimmicks of retailing outlets like the Disney Store
but also to re-create the atmosphere of picnic parks, places where Long
Island families used to take family drives.
And to do it in the spirit of roadside
art, once scorned by architectural purists as trash, but more recently
praised for its celebration of fantasy.
"I think people are taken by the whimsy of
it," said Jerry Kessler, president of the Friends for Long Island Heritage.
He also said in some cases the appeal is more direct. "When I was a kid, I
remember sitting in the back of my grandmother's 1929 Nash and going for a
Sunday drive," said Kessler, now in his sixties. "Seeing the Big Duck was a
great thrill for a seven or eight-year-old."
Long-range, the county and Friends for
Long Island's Heritage envision a park of roadside art and other motoring
artifacts including neon signs, old-fashioned gas pumps and perhaps even a
diner. But officials say that given the county government's ongoing
financing problems, such grand plans are five to 10 years away and $200,000
to $300,000 beyond their current means.
For the moment, even getting the duck
spruced up for the '90s was a larger than expected chore. Although the duck
only had to move 40 feet from its temporary quarters at Sears Bellows Park
on Route 24 in Flanders, parks officials say the cost of primping the
20-foot-high water fowl for its reopening went three times beyond its
$10,000 budget - causing an unexpected drain on the Friends, who are the
duck's main support.
"It's coming out beautifully," said Lance
Mallamo, Suffolk's director of historic services. "But as we started
working, we found out there was more work than we bargained for."
Because the duck is listed on the National
Register of Historic Places, it had to be reconstructed in a way that was
faithful to its original design. Restorers for example had to put down a
tongue-and-grove pine flooring, and replicate tin walls of the original
duck.
In the process, they also expanded the
duck's wood framing to bolster its sagging haunches, increase structural
strength and cut down on cracks. And they also had to re-stucco the bird's
exterior.
To celebrate tomorrow's reopening, parks
officials are baking their own sculpted duck cake, children from Phillips
Avenue School in Riverhead will sing several new duck songs and relatives of
the forward-thinking pioneers who helped build the world-famed duck will be
in attendance.
They will all celebrate the idea first
hatched in 1931 by Riverhead duck farmer Martin Maurer, who got his
inspiration when he stopped at a roadside coffee shop shaped like a pot
while on vacation in California.
Maurer hired local carpenter George Reeve,
who employed two stage show set designers, William and Sam Collins, to build
the duck. As models, they used a a cooked chicken carcass and a live duck
tied with a string to a perch. The done duck was lit with the taillights of
a Model T Ford placed in its eyes.
At its first opening, the Big Duck was
pictured in Popular Mechanics magazine. The Atlas Cement Co., whose product
was used in construction, made the duck a pinup in its annual calendar and
dubbed it "The Most Spectacular Piece of Cement Work in 1931."
The first site of the 16,500-pound duck
was on West Main Street in Riverhead, but in 1936, it was moved about four
miles east to Flanders Road, about two miles up from its current location.
Through the years, the duck remained in use as a stand for duck farm
produce. In 1987, owners Kia Eshghi and his wife Pouran sold the land on
which it stood and donated the duck to Suffolk County. It was moved to Sears
Bellows in December, 1987.
Since then, the duck's only activity has
been as a model. It has been the subject of cover art for a 1987 edition of
New Yorker magazine and a sketch now on display at Guild Hall, both by
renowned East End artist Saul Steinberg.
Officials say the newly-reopened duck and
its shop will operate seven days a week, 9 a.m.-5 p.m. from Memorial Day to
Labor Day and perhaps on weekends into the fall.
County historical officials are also
hoping that the duck's reopening will spur a new outpouring of duck lore and
memorabilia. Richard Martin, Suffolk's assistant director of historic
services, said that one idea is to compile an oral history of duck
recollections. "For many visiting the Hamptons," said Martin, "the duck was
a sign we're almost there."
Meanwhile, Kessler said he hopes the
reopening will spur new contributions to fund-raising efforts and ensure
that tomorrow's small waddle for the duck is a big step for Long Island.
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