We continue looking through the Burroughs sales brochure, which now moves to making a number of distinct points about the operation and design of the machine.
As many carbon copies as desired

 The Burroughs, because of its special features, is particularly adapted to the production of multiple carbon copies.  The paper is held firmly in place, while the type makes sharp, clear impressions that carry through to all copies.  A test will easily demonstrate the superiority of the Burroughs for carbon copies.
  For making good carbon copies, much depends upon the kind of carbon paper used.  For superior results use Burroughs Non-Smudging Carbon Paper.
Easily handles cards and labels

 The writing of small cards and labels, usually a difficult job, presents no problems when done on the Burroughs.  The Burroughs carriage is designed to do this work better, and a test will be most convincing.  You may write to the top or bottom or extreme edges -- there's no slipping or sliding, writing up or down hill.
Writes to the very bottom of sheet

  How often have you tried to add just one more line to a page, and then spoiled the whole page because the paper slipped?  It is sometimes a great convenience to be able to write to the very bottom of a sheet without the paper slipping and causing staggering of the letters.  On the Burroughs, the paper is held securely and perfect alignment is maintained to the bottom of the sheet.
Paper goes in straight and stays straight

  Paper feeds straight and stays straight in the Burroughs carriage.  This is true of a single sheet, or several sheets with interleaved carbons.  Sheets may be removed and easily re-inserted to the previous typing position for inserting letters or words and making corrections.  No typewriter carriage was ever built that will handle paper with greater facility and accuracy.
Enclosed mechanism adds to life

  The Burroughs is enclosed on all sides with panels of combination crystal and enamel, providing protection from dust and dirt and giving the machine a beautifully finished appearance.  Typewriter erasers contain emery dust, a most harmful substance for bearing surfaces.  The type bar mechanism, which is considered the heart of a typewriter, is protected from erasings by close-fitting erasure shields and the shape of the segment into which the type bars are fastened.
All scales are exactly alike

  The Burroughs carriage is equipped with three scales -- a front scale, a scale on the auxiliary feed roll bail, and a scale on the tabulator stop rack.  All scales are visible.  All scales are full-length and are graduated exactly alike -- they start at zero and run from left to right, in the same direction in which the line is written. Thus there can be no confusion in using the scales.
Margin stops are on front scale

  To give a letter proper appearance, the width of margins should correspond to the length of the letter.  Thus frequent changes of margin stops are necessary.  On the Burroughs, margin stops are placed where they are most convenient to use -- on the front scale.  They are always in full view, and are easily and quickly positioned by a slight touch of the finger.  This feature increases speed and promotes neatness of the work.
Tabulator stops are easily accessible

  The tabulator stops and rear scale are also in full view, and the stops are easily changed without moving the paper table, or without it being necessary for the typist even to change her position.  The tabulator stop rack is chromium plated, with the scale impressed in red, so that age will not lessen its visibility.  Extra slots for storage of stops not in use are provided at the ends of the stop rack, where stops cannot be lost.
Ribbons are quickly and easily changed - Burroughs ribbons may be changed in a twinkling.  The spools are reversible and may be turned over so that both the upper and lower portions of a one-color ribbon may be used, thus prolonging the life of the ribbon.  The ribbon moves only while it is being used -- not when the carriage is tabulated or moved by hand.  This results in more uniform ribbon wear, and consequently more uniform typing.
Ribbon Reverse, Color Shift and Stencil Lock - The ribbon reverses automatically, but may be reversed manually by means of the Ribbon Reverse lever located on the front panel just above the Back Space lever.  The Ribbon Color Shift lever and Stencil Lock are located on the front panel, opposite the Ribbon Reverse lever.  The Color Shift is positive in action.
Platen shift is light and fast - The Burroughs platen shift is light, swift and positive.  Only the platen shifts - not the entire carriage.  Each shift key has a shift lock which can be released by either shift key - a small thing, possibly, but illustrating the care and attention to details with which the Burroughs was designed.
Many Additional Features for Special Requirements - Among the many additional features available at extra slight cost are:
Extra-width Carriages -- The Burroughs correspondence carriage provides greater capacity than most other standard carriages.  Extra-width carriages are available for special requirements.
Stroke Counter -- The Burroughs Stroke Counter is designed to measure production to determine employees' efficiency and earnings.  It is not an attachment; it is an optional feature, built into the mechanism.
Label Holder -- The Burroughs standard carriage is particularly adapted to the handling of small cards and labels without the use of attachments.  However, where there is a considerable amount of this work to be done, the Burroughs Label Holder will be found a convenient device.
Decimal Tabulators --  Either six- or ten-key decimal tabulators are available.
Palm Tabulator -- For work requiring frequent tabulation, a tabulating bar conveniently placed at the right of the keyboard makes tabulation fast and easy.
Half a century's experience in building precision machines
The Burroughs Standard Typewriter represents the first notable advance in typewriter design in many years.  It carries the standard typewriter to the highest point of perfection yet attained.
  It is not strange that this new development should come from the Burroughs factory.  For nearly fifty years Burroughs has been devoted to the manufacture of office machines requiring the most exacting workmanship.  To maintain its leadership Burroughs has been alert to the ever-changing requirements of business, as well as to the newest manufacturing processes and methods.  Many of the principles of construction which have proved so efficient in Burroughs figuring machines and typewriter accounting and billing machines are utilized in the Burroughs Typewriter.  The same high grade materials used in other Burroughs products are built into the Burroughs Typewriter by the same skilled workmen.
  In the foregoing pages are illustrated many of the features which make the Burroughs a better typewriter.  What cannot be illustrated are the experience and integrity of the manufacturer, your real assurance of a product of the highest quality.
Backed by World-Wide Service

  When you buy a Burroughs Typewriter you not only select the most superior writing machine that has yet been offered, but you make available to yourself the facilities of the finest mechanical service organization in the world.
  Burroughs service men are trained, paid and controlled by Burroughs.  No matter where the Burroughs user may be located, he is promptly reached by Burroughs Service.
  The standard Burroughs guaranty(sic) of one year's free inspection and service, which applies to every Burroughs product, may be extended after the first year, at a nominal cost to the user, by the Burroughs Service Agreement.  This agreement provides for regular inspections, cleaning, oiling and adjustments, which prolong the life and efficient use of the equipment.  Ask about the Burroughs Service Agreement.
That's how the brochure ends - except for the rear cover ad for the Electric-Carriage machine, seen at left.  There's still a mail-in card in the back of the brochure to send away for further information. 

We must recall that every point made here is SALES ORIENTED; the Burroughs was not THAT good of a typewriter.  We must also remember that many features pointed out here are features other machines had. 
Some of the material is interesting for what it points out.  The description of the scales on the Burroughs is a direct shot at Underwood, which had reversed scales on the front rail as well, which did lead to some confusion.  Particularly interesting is the continued reference to the Burroughs as being "Quiet."  Not only is it described on the cover and on the mail-in card as the BURROUGHS QUIET STANDARD TYPEWRITER but much effort is exerted in the text to affirm this fact.  This machine appeared on the market soon after Underwood joined Memington-Rand in producing Noiseless machines; did Burroughs feel a need to "cover its bases" by introducing not only a new machine, but a new QUIET machine?  We may never know.  But now we all know just a bit more about the Burroughs, and the principles behind it, than we did before thanks to this brochure.