Chapter 12: Social Psychology

Obedience: making a direct request to change behavior
     Milgram's experiment: more than half the participants inflicted 450Volts electric shocks
     Power of the situation is very strong
     Works partly because of diffusion of responsibility

By-stander effect: in an emergency situation, the more people around, the less they help

We're actively trying to make sense out of situations; we don't react reflexively to things.