| Chapter 12: Social Psychology For a long time psychologists looked for explanations of thoughts and behaviors inside the person. Social psychologists have shown that the social situation can ahve a very powerful impact. Social influence: how the situation can change behaviors and attitudes. Conformity: People change their behaviors to fit in and not stand out as the odd one. Group think: when people feel pressured to reach an agreement even if it means not discussing important issues. Compliance: Make people change their behaviors and attitudes. Foot-in-the-door technique: start with small request before requested what you want. Door-in-the face technique: start with ridiculously large request and then request what you want. Cognitive dissonance: discomfort experienced where there is conflict between behaviors and attitudes Change behavior Change attitude |
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