Starbucks VS Coffeebean

"enjoy your life with coffee"



Hi,guys!!I'm Yeon shil,Kim.Now i'm taking marketing strategy course.
As a team project in that class, i compared marketing strategies between starbucks and coffeebean.
So i want to apply what i learned through the project to my homepage.
i'll cover not only marketing strategies,but general characteristics of these two.

HOME      The 2 companies      SWOT      Marketing mix     

bibliography      About me      E-mail me