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Duggie Fields S H I S E I D O - 1983 |
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In 1983 the Shiseido Corporation in Tokyo created a gallery specially for his show, and Fields and his work were featured in a simultaneous national television, magazine, billlboard and subway advertising In 1983, recognizing market potential the Japanese beauty giant Shiseido even went so far as to temporarily convert a warehouse into a gallery simply to show a Duggie Fields exhibition. Integrating him into an overall marketing campaign, the company showed cartoonesque versionsof Duggie in TV commercials, on billboards and department store displays. USCHA POHL, Very april 2000 |
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DUGGIE FIELDS MENU |