A list of articles on Internet Marketing and Advertising. Internet Advertisements have been around since the Internet first started off - but Internet Marketing is a rather new field. This essentially has got to do with cutomer behaviour on the Internet - which is likely to be rather different from his/her behaviour in the real world. The study of these patterns and the prediction of customer behaviour on the Net is studied in Internet Marketing, with a primary goal of tapping the Internet Customer in a better way.
See my article on this topic: Internet Commerce Who gains .. and Who Loses ? This article strives to classify the goods/services into categories to facilitate the prediction of customer behaviour of these goods. Also gives pointers as to which categories of goods will be helped on the Net, and which are better off in the existing shops.
Mutable Markets (CIO) Marketplace + Cyberspace = Marketspace. Marketplace that is created, defined, nurtured, and exploited through information technology is defined as 'Marketspace'. In these information-based markets, various products and services are defined as intangible or virtual products: in terms of 'space'.
Internet Marketing List Archives
The Role and Measurement of the Internet (Johnson) Describes PC-Meter, a service that is claimed to provide "the first real behavioral view of what consumers are doing on the Internet."
The Executive Guide to Marketing on the New Internet
Defining the Internet Opportunity: Market Research Study on Internet Users
Who's Marketing Online?: The Magazine of Internet Marketing
Internet Marketing: Is the Emphasis Misplaced (Steven E. Phelan) This paper ( Dec '96 Australina & New Zeland Academy of Management Meeting ) strves to point out that the Internet is better off as a promotional medium, than a direct sales medium. This paper argues it's case quoting several figures. Please see my article that has rather contrary views before you decide for yourself.
Advertising, Marketing and Commerce On The Internet
/MouseTracks/ (Marketing Activities & Resources on the Internet)
Global KnowledgeBase: Selling WWW Advertising on the Web
Vidya's Guide to Internet Advertising
Seven Laws of Cyber Advertising
If you know of something that ought to have been mentioned here but is not, Mail Me.
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